Halloween Marketing Campaign

Client: Iron-Point Inc.

Roles: Conceptualization, social media graphics and management, digital ad design, email design, web and landing page design, print design and coordination

Christmas and the whole winter holiday season is a huge time for B2C marketing. At Iron-Point, we saw the trend over the years. This campaign was created as a cooperative effort between myself, Iron-Point's marketing specialists, and our automation team to plan out a multi-touch nurturing track.

The goal: to promote our services in the fall season and keep our name fresh on the minds of marketers, agencies and B2C companies as their workload grew and the demand for contractors rose during the holiday season. The theme came to us quickly. In marketing automation, the battle against dead leads seems to be unending. More and more pop up, like a zombie horde. So we took that classic and cheeky halloween trope and expanded on it for our campaign.

The campaign ran for about two months, touching our audience through email, targeted ads, and our social media outlets. It ended around Halloween, where we sent out a snail mail survival/care package to our hottest leads.

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