This campaign was created as a cooperative effort between Wakegraphic and Iron-Point. The projects was a multi-touch nurturing track sent to Iron-Point's mailing list.
The goal was to promote Iron-Points services, specifically in fall. It would keep them on the minds of marketers, agencies and B2C companies during the holiday season. The theme came to us quickly. In marketing automation, the battle against dead leads seems to be unending. More and more pop up, like undead zombie hordes in many horror movies. We took the classic halloween trope and expanded on it for our campaign.
The campaign ran for about two months, touching our audience through email, targeted ads, and through social media. It ended around Halloween, when the hottest leads getting a marketing survival guide and gift package.
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